Individual Investors
Part of an investment advisor's role is communicating investment performance and investment risk.
The Goal
People naturally become more risk-averse as they age and often seek to preserve the money they have earned as one of their primary investment goals. There is usually a season in someone’s life in which traditional stock market risk can be tolerated; typically risk tolerance begins to change as a person ages.
How do I minimize downside stock market risk while participating in its upside?
Every answer seems to be imperfect. An investor or an investment advisor can attempt to minimize that risk – but risk can never be eliminated.
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Reppond Investments, Inc. uses an active investment management approach. Clients are placed in the appropriate strategy or strategies based on their goals, tolerance for risk, time horizon and whether or not it is a taxable or tax deferred account.
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Client accounts are monitored on a continual basis to determine how much of the client’s assets should be exposed to the market, based on a complex set of criteria. The purpose of this is to attempt to optimize performance and minimize risk. Clients pay for this level of attention to their accounts.
Performance
Performance matters. The risk you take to get that performance also matters. We disclose the performance we use for our primary strategies on our website under the performance tab.
Reporting and Tracking
The investment industry seldom provides information to the individual investor that is easily understood so that investor has an up-to-date view of their account performance. We believe that part of an investment advisor’s role is communicating investment performance and the risk being taken to achieve that performance.
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We use third party automated data reporting software as a tool to communicate to our clients about their performance, account balances, holdings and allocations for all of their accounts and with most custodians. Account performance is compared to standard industry benchmarks and data is updated daily. Clients are provided with login credentials and are able to access this information at any time.
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We also provide customized reports to clients that explain investment performance of each investment strategy.